Google and Microsoft have decided to tap the premium customers from Apple. As part of the strategy tech giants have decided to compete themselves to get their search engine as a default on both iOS and macOS.
According to sources familiar with the development, Google is going ahead with its strategy to pay Apple $15 billion to remain the default search engine on iPhone, iPad, and Mac in 2021.
The Mountain View headquartered tech behemoth wants to remain the default search engine across the Apple ecosystem, which includes several devices such iPads, Macs, and especially iPhones.
A report states, Google has generated $11.2 billion in revenue from its mobile app store in 2019, offering a clear view into the service’s financial results for the first time.
The amount is a 50% rise over what it was in 2020. Bernstein estimates that payments will increase to somewhere between $18 billion and $20 billion in 2022. Analyst Toni Sacconaghi said that Google is likely “paying to ensure Microsoft doesn’t outbid it”.
Jane Horvath, Apple’s senior director of global privacy, said earlier this year that the company defaults to Google because it’s the most popular search engine. And Safari allows you to switch from Google to another search engine if you choose.
The lawsuit filed by 37 US states or districts against Google over alleged antitrust violations claims the Play Store business had $8.5 billion in gross profit and $7 billion in operating income. Google said the data is being used to “mischaracterise our business”.