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Electric scooter manufacturer, Ather Energy, has inaugurated its new retail outlet – Ather Space in Trichy, in association with Vela Automobiles.

The Ather 450X, India’s quickest and smartest scooter, alongside the Ather 450 Plus will be available to test ride and purchase at Ather Space, a release said.

Ather Space is geared to provide a unique ownership experience along with complete service and support for the owners. The new Ather Space will offer customers an opportunity to learn about every aspect of the vehicle. They can also book test ride slots on Ather Energy’s website before visiting the experience centre.

This is Ather Energy’s second experience centre in Tamil Nadu after Chennai. Deliveries have also begun in Coimbatore and the experience centre will be inaugurated soon.

Earlier this year, Ather expanded its presence across 15 cities, including Mumbai, Pune, Hyderabad, Kochi, Ahmedabad, New Delhi, and Jaipur.

Ather Energy is one of the few OEMs who also invests in building a charging infrastructure. The company has installed 5 fast-charging points, Ather Grid, which can be found in locations like Annamalai Nagar, Singaram Nagar, Cantonment, Salai Road, and Tiruvanaikoil.

Ather Energy plans to add 8-10 more charging points across Trichy to strengthen Ather Energy’s charging network to provide smooth and stress-free rides for EV owners in the city. The company has already installed home chargers across 450 apartment complexes and buildings in Chennai over the last 2 years.

Ather Energy’s factory in Hosur  is supported by the government of Tamil Nadu under its EV Policy. With a strong local ecosystem that has been developed, most of the supplier base for Ather Energy is in Tamil Nadu. The EV policies in the state are pretty robust and will lead the EV revolution in the country.

Ather Energy Chief Business Officer Ravneet Phokela said, “There has been a strong consumer demand for high-performance EVs in Trichy and with the recent price reduction, a high-performance scooter like ours has become more affordable and accessible to consumers. Also, with petrol prices going up, the transition to EV is inevitable and we see that movement in Tamil Nadu in a big way.”

The ex-showroom price post the Fame II revision for the Ather 450X is Rs 146,296 & Rs 127,286 for the Ather 450 Plus in Trichy. Considering the total cost of ownership of a comparable 125cc scooter, Ather  450X and Ather 450 Plus owners can now breakeven their investment in 18-24 months and will begin to save nearly Rs 2 per km in the years after, the release added.

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