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Receives Funding from Pepperfry’s Founders in a Pre-Institutional round

Startup to utilise funds for expanding its operations

Mumbai, NFAPost: Lavado, Mumbai’s trusted Laundry and Accessory care service, has raised funds in a pre-institutional round from the founders of Pepperfry.com. The company will use these funds to step up logistical coverage across Mumbai while simultaneously expanding its ecosystem of local laundry businesses.

Lavado recently launched its mobile app (available on both Android and iOS Platforms) to enable a seamless and transparent laundry experience for its discerning consumers.

Lavado Founder and CEO Disha Jain believes that clothes and accessories are the modern-day equivalent of Jewellery and need similar level of detailing and reliability in its care.

“With an aim to provide such custom service, in 2017, she started her venture Elan Lifestyle, popularly known as Lavado,” said Disha Jain.

In the last 4 years, the company has serviced more than half a million garments, thousands of shoes, and accessories. The bootstrapped venture has successfully established itself in the Eastern Suburbs and built a robust customer franchise with 70% repeat rates and 99% positive ratings. Along with standard pricing, the company also offers a unique Pay per Kg pricing for customers who are looking for a daily reliable laundry service.

The laundry market in India is a $32-billion opportunity but does not see any large national players due to the complexity around logistics and standardised processes. Lavado aims to grab a large share of this market, one city at a time, through the use of technology and by putting in place standard inspection and communication check points that are key to building a large successful laundry and accessory care business.

Disha Jain says Lavado offers an end-to-end solution across all laundry and accessory care needs including clothes, bags, shoes and other household items on a click of a button.

“The laundry business is largely unorganised today and our goal is to bring reliability and detailing into this business by standardizing processes and the use of technology across all our partner laundries. Our aim is to make the laundry experience seamless for our customers through use of technology, transparent pricing and superlative on-demand customer experience,” said Disha Jain.

With these funds, Disha Jain says Lavado is looking to expand its services to Thane, Navi Mumbai & Vashi and soon will raise series A for further expansion in other cities.

Pepperfry Co-founder and CEO Ambareesh Murty said the organised home laundry market is at a nascent stage, ripe for profitable disruption through technology. “Given Disha’s vision for Lavado, we believe she can cause this disruption and contribute to the rise of the category in India,” said Ambareesh Murty.

Pepperfry Co-founder and COO Ashish Shah says Disha has built a robust business model with Lavado, and with her keen understanding of the market, customer requirement and industry gaps, Pepperfry is confident she will change the course of organised laundry in India.

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