TheNFAPost Podcast

• METRO’s 18th Anniversary special reinforces the company’s commitment to all its small & independent(SME) business customers including Kirana, HoReCa customers (Hotels, Restaurants, Caterers) etc

• Anniversary special is aimed at supporting small businesses hit by the second wave, and support them in resuming operations and unlocking profits

• The anniversary special will run from June 24th till 15th August, and the special curated offers will be available across METRO’s 28 wholesale stores.

• Special offers have also been made available on METRO Wholesale App https://bit.ly/2JxGMz4

Mumbai, NFAPost: METRO Cash and Carry, India’s leading organized wholesaler and food specialist, is commemorating its 18 years of successful operations in India, and has rolled out its anniversary specials across its 28 wholesale stores in India. METRO’s over 3 million small and independent business customers can avail the anniversary offers in the 53-day long anniversary celebration starting 24th June to 15th August 2021. The special offers will also be available on the METRO Wholesale App. https://bit.ly/2JxGMz4 (for Android)

As part of its anniversary activation, METRO has intensified its 30+ safety measures across all its stores to ensure a safe and seamless shopping experience for its customers. A special ‘Unlock Profits, Unlock Savings’ campaign has been introduced for small and independent business customers to help support them resume operations and help drive profitability.

Specially curated offers like BOGO (Buy One Get One) deals and special discounts are being offered in a phased manner on a range of products across brands. During this period, METRO will be giving incredible anniversary offers like Deal pe Deal, METRO Specials, Super Saver, Unbelievable 49, Unbeatable 99 & Flash Deals to its over 3 million customers in India. A special television campaign with popular actor Namit Das is being rolled out to unveil the special Anniversary Offers.

The anniversary special comes as a great relief for small & independent businesses after the second wave of the pandemic and after the relaxation of lockdown restrictions. METRO is fully committed to support these businesses and is offering mega discounts on range of home appliances, apparels, electronics, home furnishing, kitchen accessories, toiletries, luggage, FMCG brands in addition to commodities, oil, pulses, etc. METRO’s own in-house brands such as ARO, Fine Life, METRO Chef, METRO Professional, Rioba & Tarrington House will also have exciting discounts and benefits.

Speaking about METRO’s 18th Anniversary in India, METRO Cash & Carry India Managing Director & Chief Executive Officer Arvind Mediratta said as lockdown restrictions start easing across the country, several small and independent businesses are gearing to resume operations.

“Our anniversary special will help support these independent businesses to rally back. While we celebrate our anniversary with our customers, we are also ensuring stringent safety measures and COVID appropriate behavior at all our stores so that every customer feels absolutely safe while shopping at METRO,” said Arvind Mediratta.

He further added over the years, METRO Cash & Carry has consistently worked towards providing customized solutions to our customers, and have provided a robust platform for several local and indigenous brands to grow their business.

“On our eighteen anniversary, I would like to thank thousands of our small and independent businesses, kiranas, HoReCa partners, supplier partners, farming community, along with our resilient team at METRO, who have supported us in the journey to make METRO the largest and most profitable wholesaler in the country,” said Arvind Mediratta.

Since starting operations in 2003, METRO has built a strong brand equity and trust amongst the SME & independent businesses in India. Being ‘Champions for Independent Business’, METRO has always supported the local businesses; 99% of products METRO sells at its stores are all locally sourced from MSMEs & local suppliers.

In its 18 years journey in India, METRO has been at the forefront of enriching these independent businesses and takes prides in empowering the Kirana ecosystem through its Smart Kirana program. A first of its kind initiative, the program helps traditional kiranas transform with modernization and digitalization solutions to compete in the modern retail landscape. METRO is leading the way in kirana digitization and has so far helped modernize operations of over 2000 kiranas across the country.

METRO Cash & Carry
METRO is a leading international wholesale company with food and non-food assortments that specializes in serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 16 million customers who can choose whether to shop in one of the large-format stores, order online and collect their purchases at the store or have them delivered.

METRO in addition also supports the competitiveness of entrepreneurs and own businesses with digital solutions and thereby contributes to cultural diversity in retail and hospitality. Sustainability is a key pillar of METRO’s business. The company operates in 34 countries and employs more than 97,000 people worldwide. In financial year 2019/20, METRO generated sales of €25.6 billion.

METRO Cash & Carry entered the Indian market in 2003. The company currently operates twenty-eight wholesale distribution centers under the brand METRO Wholesale including six in Bangalore, four in Hyderabad, two each in Mumbai and Delhi, and one each in Kolkata, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Ahmedabad, Surat, Indore, Lucknow, Meerut, Nasik, Ghaziabad and Tumakuru. METRO Cash & Carry anchors over 3 million customer base in India, and caters to over 5000 suppliers. The company has created over 14000 direct and indirect jobs across the country. For further information, log on to www.METRO.co.in Or write to press@metro.co.in

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