Silus Reddy Chintapalli and Rakesh Vaddadi
TheNFAPost Podcast
1

Bengaluru-based Instagram/Social commerce powering tech company WINDO has raised $500,000 in a seed round led by Unicorn India Ventures.

The round also saw participation from prominent angels like Meena Ganesh, CEO of Portea, Aravind Sanka, CEO of Rapido, Srinivas Anumolu of GrowthStory and Vivek Bhargava, a well known digital media expert and co-founder of ProfitWheel, a release said.

The company plans to use the funds for product development and to enhance the customer experience while growing and aim for achieving product market fit and to also launch in outside India regions.

WINDO, founded in 2020, by second time entrepreneurs Silus Reddy Chintapalli and Rakesh Vaddadi, is an Instagram commerce focused tech startup which is helping small businesses and solopreneurs capitalise on consumers flocking to Instagram.

BITS Pilani alumni Silus and Rakesh are solving the broken Instagram commerce experience that is happening right now and exploding. There are several small businesses and sellers already using Instagram to sell their products (almost exclusively).

WINDO Co-founder & CEO Silus Reddy said, “We want to act as a technology team for solopreneurs and small businesses and help them build their online store in under 2-minutes by helping them convert their Instagram page into an online store, all while keeping it affordable and flexible.”

WINDO aims to become a one stop shop where sellers can control everything from the WINDO app by enabling features such as centralised inventory, order management, pricing etc. One can choose the products from their feed, add prices & stock & share the shop with their customers easily.

WINDO Shop makes it easy for anyone to manage their online business by increasing orders, helping them set up a professional-looking e-commerce store and market their products with ease to their Instagram customers. The Company is targeting an ARR of $1 million in the next 12 months.

Unicorn India Ventures Managing Partner Bhaskar Majumdar said, “Instagram has emerged as the most powerful social tool for internet consumers. Shoppers spend hours on Instagram to discover trends and products matching their preferences.”

“We expect social commerce with a focus on Instagram to become a highly attractive segment in the next 2 years. At Unicorn India Ventures, we have always backed high potential startups. We believe WINDO is also a unique proposition as they are enabling and unlocking the potential of e-commerce by enabling small businesses to discover newer markets and increase their revenues,” he added.

Over 1 billion people use Instagram every month. According to a report by Grand View Research, the global social commerce market size is expected to reach $3369 billion by 2028. It is expected to grow at a CAGR of 28.4% from 2021 to 2028.

In India, however, the market is expected to grow at a much faster pace than the global CAGR to reach $25 billion by 2025.

A large part of this explosive growth is expected to come from Instagram/Facebook. WINDO is poised strongly to leverage this trend as it helps sellers improve their conversion rate by enabling them to use Instagram more effectively and result in driving sales, the release added.

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