The International Cricket Council (ICC) has announced a major long-term partnership with Upstox (RKSV Securities India Private Limited), one of India’s largest investment platforms.
The association, which runs to the end of the ICC’s current commercial rights cycle, begins with the inaugural ICC World Test Championship Final between India and New Zealand this month (18-23 June, Southampton, UK), a release said.
Established as RKSV Securities India Private Limited in 2009, Upstox has grown rapidly over the years to become one of the largest online investment platforms in India.
With over 4 million customers onboarded, this collaboration with ICC will be pivotal in taking Upstox to the next phase of growth. Engaging with millennials has been the focus of Upstox’s strategy, as the brand continues to execute its vision of making financial investing easy, equitable, and affordable for all.
ICC Chief Commercial Officer Anurag Dahiya said, “As our marquee events around the world continue to attract a wide and passionate fan base, this association provides Upstox with an unrivalled platform to educate and engage both existing and new customers.”
He added, “We look forward to supporting Upstox’s next phase of growth throughout 2021-23, a period in which the ICC will host no fewer than 5 senior level World Cups across Men’s and Women’s cricket.”
Upstox Co-Founder & CEO Ravi Kumar said, “We are delighted to be the official partner of the ICC. There are parallels that can be drawn between various facets of cricket and investing. Just like a consistent and determined performance in cricket gets the team winning, the same attributes in investing can help to build a stronger investment portfolio.”
Upstox’s collaboration with the ICC will play a significant role in spreading financial awareness and building an equity investment culture in India.
Besides the ICC World Test Championship Final 2021, the events covered under the partnership are: ICC Men’s T20 World Cup 2021, ICC U19 Men’s Cricket World Cup 2022, ICC Women’s Cricket World Cup 2022, ICC Men’s T20 World Cup 2022, ICC Women’s T20 World Cup 2023, followed by the ICC World Test Championship Final 2023, ICC Men’s Cricket World Cup Qualifier 2023 and the ICC Men’s Cricket World Cup 2023.