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Mamaearth, one of the fastest-growing FMCG brands, appointed Avinash Dhagat as Vice President, Operations. In this role, he will be leading the operations and supply chain for the brand.

Avinash Dhagat is a seasoned professional with over 15 years of experience across automotive and FMCG sectors, most recently as head of the supply chain at Loreal India’s consumer division.

Over the years he has gained a depth understanding of Demand & Supply Planning, Inventory Management & Customer Service, in India and GCC markets. After graduating from NIT, Warangal, he pursued his master’s in supply chain and Logistics. With his pragmatic approach, he has been instrumental in making supply chain processes coherent and orderly.

Speaking about his new role, Avinash Dhagat said Mamaearth has displayed disruptive growth over the last 4 years and has displayed exceptional abilities in managing supply chain processes with scale-up.

“It is extremely exciting to be a part of a brand which is in the upheaval, both on how to keep pace with the scale-up and introducing newer practices to make the processes even more efficient in this journey. I look forward to working with the fastest growing brand in India and becoming a part of every household in the years to come,” said Avinash Dhagat.

Commenting on this crucial onboarding, Mamaearth Cofounder and CEO Varun Alagh said he is delighted to welcome Avinash Dhagat as Vice President, Operations.

“Avinash’s experience combined with his commercial and planning expertise over the last decade in FMCG, will help make Mamaearth supply chain processes more systematic and streamlined. We wish him great success in his new role,” said Varun Alagh.

Avinash Dhagat will be based out of the Gurgaon office and this appointment comes on the heels of other critical and strategic additions to the leadership team of Mamaearth.

Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is Asia’s first brand with Madesafe certified products that offer 100% toxin-free & natural baby care, skincare, and hair care products. Driven by innovation and using the best of science and ayurveda, the brand caters to all personal care needs of young, aspirational and increasingly conscious Indian consumers.

In a short span of 4 years, Mamaearth has created a product portfolio of 120+ products packed with goodness inside, has reached over 5 million customers in 500 Indian cities servicing 11000 pin codes, and is the fastest-growing FMCG start-up to hit a 500 Cr run rate in India. Mamaearth products are available on www.mamaearth.in, major eCommerce platforms like Amazon, Nykaa, Flipkart, and over 15000 points of sales across the country.

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