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Software from seven AWS Partners is now available with exclusive discounts and benefits on

New Delhi, NFAPost: Amazon Web Services (AWS) announced the launch of the Amazon Digital Suite, a curated set of software solutions aimed at enabling India’s small and medium businesses (SMBs) to easily digitize their operations and bring their businesses online.

Running on AWS, the suite provides a broad selection of business software focused on SMBs from seven AWS Partner Network (APN) Technology Partners in areas such as accounting, customer support, and human resources. This unique offering is available for purchase exclusively on The launch of the Amazon Digital Suite builds on Amazon’s commitment to digitize 10 million Indian SMBs by 2025, announced in January 2020.

The Amazon Digital Suite comprises payment and credit solutions from Razorpay; customer support and customer relationship management (CRM) solutions from Freshworks; human resources and payroll management solutions from greytHR; tax compliance and invoicing solutions from ClearTax; accounting and productivity solutions from Zoho; ecommerce and retail order management solutions from Vinculum; and digital ledger and online cataloging solutions from OkCredit.

Exclusive benefits to customers purchasing any Amazon Digital Suite product from include no long-term lock-in or usage commitments, and dedicated priority support to make the technology adoption experience easy and seamless.

Prices of the products that are part of the Amazon Digital Suite available on begin at as low as Rs 20, and all Amazon Digital Suite software can be purchased individually with discounts of up to 75% off the suggested retail prices. The offering is designed to be easy to use, with customers being able to implement it in a few simple steps.

SMB spend on public cloud services is expected to contribute more than 29% of the $7.9 billion public cloud services market in India in 2024, according to IDC. However, SMBs face significant challenges in acquiring new customers, adhering to changing tax compliance requirements, gaining insights from customer data, and addressing a widening digital skills and knowledge gap.

IDC India. Principal Analyst, Cloud and Artificial Intelligence Rishu Sharma said transforming their business, and becoming agile and resilient are among the top priorities for SMBs in India.

“But SMBs are often challenged by factors like budget limitations, lack of skills, and the inability to leverage data and insights for faster innovation. SMBs in India are planning to increase their investments in cloud, driven by the need for faster speed to market, application performance and access to data,” said Rishu Sharma.

Rishu Sharma also said close to 40% of SMBs plan to significantly increase their cloud spend, and a cloud provider that can support these businesses through this journey will become the right partner of choice.

AWS India and South Asia, AISPL President – Commercial Sales Puneet Chandok said the Amazon Digital Suite brings the best of what AWS and Amazon offer as an affordable, simple-to-use, and value-driven package.

He added AWS wants to ensure the power of the cloud is within the reach of SMBs, and we have built a solution that is simple to understand and deploy, and accessible to new customers. With the Amazon Digital Suite, SMBs can overcome the challenges of technology adoption, digitize their operations, innovate in their business, accelerate their growth, and help India prosper,” said Puneet Chandok.

Commenting on the new initiative, Razorpay Head – SME Business Vedanarayanan Vedantham said digital payments in India are at an interesting and exciting inflection point.

“Small businesses, now more than ever, are waking up to the possibilities offered by digital, and need help assembling this puzzle. Over the last six years, Razorpay has been working with small businesses, understanding their challenges, and making access to digital payments easier with new products,” said Vedanarayanan Vedantham.

Vedanarayanan Vedantham also said today Razorpay is excited to take this mission of serving the underserved SMBs further through this collaboration with AWS.

“The launch of the Amazon Digital Suite will be a game changer; it will empower millions of SMBs of any size, and make it possible for them to reach new customers around the world,” said Vedanarayanan Vedantham.

DukanDwar CEO and Founder Ankush Aggarwal said the Amazon Digital Suite enabled our electronics ecommerce marketplace to scale and expand outreach to more customers in India.

“It allowed us to reduce our costs by almost 70%, and the after-sales support provided in deploying the software was exceptional. We now manage all our Amazon Digital Suite products and billing from a single dashboard and that is extremely helpful too,” said Ankush Aggarwal.

The Amazon Digital Suite is available for purchase on and for both business-to-consumer (B2C) and business-to-business (B2B) customers respectively. B2B customers purchasing products from the suite using their Amazon Business Account will receive exclusive offers and a GST invoice for input tax credit.

Customers purchasing the Amazon Digital Suite during Amazon Smbhav 2021 from April 15-23 will be eligible for discounts of up to 30% in the Amazon Digital Suite store.

For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management.

The company supports its service from 80 Availability Zones (AZs) within 25 geographic regions, with announced plans for 15 more Availability Zones and five more AWS Regions in Australia, India, Indonesia, Spain, and Switzerland. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit

Amazon Internet Services Private Limited (“AISPL”) undertakes the resale and marketing of AWS Cloud in India.


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