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Women’s fashion brand Madame has launched new collection ‘Eco-Aware’, which resonates with sustainability and environment awareness.

This curated collection allows customers to choose clothing responsibly through sustainable and ethical products, Madame said.

The special Eco-Aware collection represents reproducibility through recycled fabrics, organic cotton and reducing waste to a minimum.  Apart from this, the collection is also designed prioritising comfort and style along with beauty in simplicity, this collection illustrates smart casuals that are perfect for those mid-summer days.

Madame Executive Director Akhil Jain said, “Ethical and sustainable fashion is an approach towards sourcing, manufacturing and designing clothes which maximizes the benefits to the industry and society at large, at the same time minimizes the impacts on the environment.”

“Madame supports clothing range designed with innovations that can go a long way in creating a framework that protects the system responsibly, without compromising on the design and fashion element,” he added.

This collection allows customers to customise their looks and make an exclusive statement for any occasion.

The Eco-Aware collection offers wide range of floral dresses, tops, jackets, jumpsuit and pants.

Madame’s long-term sustainability goal is to move towards becoming a 100% eco-friendly organisation. It also plans to reduce the carbon footprint by at least 80% and become a carbon-negative company by 2030.

The new collection range is priced between Rs 1,699 and Rs 2,999.


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