TheNFAPost Podcast

Short video app Josh has launched ‘CreatorThon’, a content creation marathon crafted exclusively for Josh creators.

It will be held between April 12 and May 5. Launched as a multi-city campaign, Josh ‘CreatorThon’ kicked off in Puducherry and will travel to four exotic locations across India and overseas with unique creators to give them a flavour of the dynamism and energy of the short video ecosystem.

‘CreatorThon’, envisioned as a 24-day jazzed up event, where creators have been handpicked amongst a million and given an exclusive platform which would help them create unique, engaging content.

With this campaign, Josh aims to raise the bar for content creation in India as creators would be engaging in some never seen before, joshiley performances over the next few weeks.

The on-ground activations would witness the creators’ josh all pumped up as they indulge in a variety of innovative and
exciting activities named as – ‘Style in the City’, ‘Scary Boo’, ‘Reality Bites’ among others, and take the excitement and oomph factor through the roof.

Josh Studios Head Seher Bedi said, “Josh ‘CreatorThon’ is an
opportunity for creators to travel with Josh as part of the Josh family.”

Josh is a made-in-India, short-video app launched in September 2020 by VerSe Innovation. It represents a confluence of India’s top 200 best creators, the 10 biggest music labels, 15 million UGC creators, and formidable user demographics.

With over 88 million MAUs (Monthly Active Users), 42 million DAUs (Daily Active Users) and over 1.75 billion video plays per day, Josh Studios was unveiled in March 2021 to scale the short-video platform’s capabilities to create a cutting-edge content and talent hub.

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