Instoried CEO & Founder Sharmin Ali
TheNFAPost Podcast

Instoried, deep-tech and AI-based content intelligence platform has raised an undisclosed amount from Rockstud Capital. Instoried helps enterprises and individuals create emotionally engaging content thereby improving ROI.

The funds will be used to reach out to newer geographies for their existing tool as well as the recently launched tool for individuals (B2C).

Instoried’s tool helps brands create an emotional connect with  customers by identifying the emotional quotient of the content and giving customised recommendations, thereby boosting engagement and increasing content productivity, all in real-time using AI.

Instoried has built web apps and APIs to help integrate the tool onto any platform and it sells licenses of the tool. The company has over 30 enterprise customers across the globe.

Global product

Instoried Founder and CEO Sharmin Ali said she is happy to associate with Rockstud and am looking forward to building a great company together.

“We will be using the funds to market our product globally as we recently went B2C. Exciting times lie ahead of us as we are exponentially growing in the US market,” said Sharmin Ali.

Commenting on the investment, Rockstud Capital Managing Partner Abhishek Agarwal said there is so much content that is pushed to consumers that as a brand it becomes difficult to know the impact it has had on their mind.

“With Instoried’s proprietary AI-based tool, brands are now able to better gauge the emotional quotient of their content even before it is published and hence are able to be more effective in their communication,” said Abhishek Agarwal.

Emotional intelligence

Instoried recently launched their Content Emotional Intelligence tool for individual content creators to curate their content pieces, be it a social media post, an email or blog, to make it suit the ideal tone and emotion of their target audience. The total addressable market for content enhancement platforms is said to be  $300 billion.

You can take a look at their platform on

Instoried uses a data-driven approach using their proprietary AI-driven technology to make real-time analysis and suggestions to enhance content to increase engagement and interest for the reader.

This leads to more clicks and as a result higher ROI for brands, creating a direct impact on sales and revenues for companies.  Instoried uses the principles of neuromarketing to offer smart recommendations to increase or decrease a particular emotion in the content.

Enterprise product

Instoried’s APIs can be easily integrated into any platform that brands may already be using.  The company now has product offerings for both enterprises and individuals globally.  Their platform helps content writers, in the SME category, e-commerce, FMCG, and other verticals to optimize emotions in their marketing content.

Instoried was founded in the year 2019 by Sharmin Ali. Sutanshu Raj later joined as the CTO. The company has raised $1.5 mn so far from investors including SOSV, Artesian Investments, Mumbai Angels, 9Unicorns, Venture Catalysts, Jain Angel Network, London-based JPIN, and a US-based VC in their earlier round.

Rockstud Capital is a Pre-Series A stage focused Fund which invests across sectors like enterprise-tech, mobility, fintech, healthtech, agritech, edtech and consumer brands.

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