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Noise’s smart wearables range of product portfolio will now be available at Reliance Digital outlets 

New Delhi, NFAPost: Noise, the Indian connected lifestyle brand, has announced its partnership with Reliance Retail to further deepen its offline retail presence in India.

Under this partnership, Noise’s entire portfolio of smart wearables will now be available at both online and offline stores of Reliance Digital.

The newly launched range of ColorFit Pro 3 smartwatches range which is equipped with 1.55″ TruView display will also be available at the Reliance Digital stores.

Leveraging the wide network and reach of one of India’s large format retail (LFR) chains – Reliance Digital, Noise intends to expand its reach by tapping larger customer base and strengthening its foothold in India through both offline and online channels.

Offline marketing 

Speaking about the association, Noise Co-founder Gaurav Khatri said the company is glad to take its current online partnership to Reliance Digital’s retail spaces across the country.

“With this partnership, we have not only strengthened our offline presence, but will be able to serve more customers. Our vision is to come closer to our customers with every partnership that we make and enable smart wearables accessible offline, all over the country,” said Gaurav Khatri.

Speaking about the partnership, Reliance Digital Chief Executive Officer Brian Bade said the company is happy to bring Noise to our stores and expand its wearable portfolio.

Demand for wearable

“Noise has consistently offered high-quality wearables, and the vision to make their tech available to all customers truly aligns with Reliance Digital’s commitment to making technology accessible to all. We look forward to a strong, meaningful partnership for years to come,” said Brian Bade.

Noise has been catering to the growing demands of hearable and wearable in India and has emerged as the market leader in both categories.

The company has recently been ranked as India’s no.1 Watch Brand by the IDC’s Worldwide Quarterly Wearable Device Tracker, Q4 2020. The current market share of the brand is 24.5% based on unit shipment as per the report issued. Noise has witnessed an exponential growth with 30X Y-O-Y in past 24 months.

 

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