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Mumbai, NFAPost: The Indian Premier League Governing Council (IPL GC) announced Upstox, one of India’s leading and fastest-growing digital brokerage firms, as an official partner for IPL, which will begin on April 9th, 2021. This will be a multi-year partnership.

Founded with the vision of making financial investing easy, equitable, and affordable to all Indian investors, Upstox provides online investments in Stocks, Mutual funds, Digital Gold, Derivatives, and ETFs for both investors and traders. Backed by marquee investors such as Tiger Global, Upstox currently has over 2.8 million customers.

IPL Chairman Brijesh Patel said  BCIC is pleased to have Upstox on board as an official partner of the Indian Premier League 2021.

Cricket league

“As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios,” said Brijesh Patel.

Upstox Co-founder & CEO Ravi Kumar

Commenting on the partnership, Upstox Co-founder & CEO Ravi Kumar said the company is thrilled to partner with BCCI for IPL 2021. In India, Cricket is more than just a sport.

“It is an important part of our culture and social life, with a huge fan-following, especially by the millennials. IPL has paved a bold new direction to Indian cricket in the last decade just like Upstox, which is revolutionizing finance in India,” said Ravi Kumar.

He also said that this is what sparks a natural connection between both brands. “With this integration of sports and finance, we intend to spread financial awareness across the country,” said Ravi Kumar.

Mutual fund

For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create awareness about this category.

Upstox was founded with the vision of making financial investing easy, equitable, and accessible to all Indian investors. It offers online investments in Stocks, Derivatives, Commodities, Currencies, Mutual Funds, and ETFs for investors and traders.

The company has also ensured full transparency in pricing by offering zero brokerage* on Equity Delivery trades and up to Rs. 20 per order* for Intraday, F&O, Commodities, and Currencies.

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