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New Delhi, NFAPost: Enterprises’ focus during the current pandemic to ensure future growth, innovation and resilience are helping to revive ICT spend in India with a strong positive outlook in 2021.

ICT spend in India to grow by over 10% to reach $91 billion in 2021 and expected to reach $111 billion by 2024, IDC forecasts.

The revival of economic activities across India together with growing consumer demand played a key role in expediting this growth.

The accelerated push towards going digital was due to a change in focus of enterprises, be it their business model, or to create digital products and services and deliver digital-first experience.

Demand momentum

Major industries have reached operations at optimal levels as demand picked up owing to an improved supply throughout the end of last year and into 2021.

“Various initiatives by Indian government such as recent production led incentives (PLI), infrastructure modernization to remove bottlenecks in the supply chain, Atmanirbhar Bharat, Make in India and others to make enterprises competitive. To achieve this, technology-led investment towards digital transformation is inevitable,” said Ashutosh Bisht, Senior Research Manager, IDC.

“Providing an alternate to China as the global manufacturing hub will also step-up India’s position in the global arena,” added Bisht.

Education is expected to show the highest bounce back in 2021 owing to a continued focus on a hybrid operating model. Private schools and professional certification courses are changing the methods of learning due to the pandemic as demand for specialized skills is on the rise.

This is supported by the adoption of e-Learning solutions and e-Certifications provided by many organisations and institutions. Personal and consumer services has been at the forefront as lockdown started to lift by end of 2020.

Changing the way for a consumer to avail services has quickly created more opportunities for spending on technology since new rules and regulations make it important to avoid a rise in infection rates.

Hardware purchase

APeJC Senior Market Analyst – IT Spending Group’s Mario Allen IDC A digital transformation is on the horizon for all industries across India.

“This has changed how traditionally hardware has been purchased, services that are opted for, and software developed to help in everyday activity across all industries. The interaction between these three will supplement each other to reinforce future growth,” said Mario Allen.

The banking and telecommunications industry contributes the highest, around 14% of the overall ICT spend in 2021. The banking sector is expected to grow at 7.8% in 2021 and is mainly driven by increased ICT investments in redesigned customer experience (CX), business continuity and cybersecurity.

Spend in the telecommunication industry is expected to grow at 9.1% in 2021 as India continues to be a hub for innovation and operators, even though cost-constrained, will focus on bringing in cost transformations in operations.

Remote training 

Very large Business (1000+ employees) continues to hold the largest market throughout the forecast. It contributes to almost half of the ICT spend excluding the consumer segment, as it’s easier for large businesses to re-allocate budgets from planned activities to crisis response-related IT projects for stable operations.

SMB segment will be focusing on remote training, secure connectivity, and virtual workspaces as their top priority will be to attain resiliency of operations.

However, investments in customer engagements (self-servicing, online engagements) and new digital offerings for both products and services are expected to be the outlook for all company sizes post-2020.

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