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WE HUB and Flipkart will work together to provide market access and develop professional identities for women entrepreneurs in Telangana

Artisans, weavers, and Handicrafts producers across Telangana, through WE HUB, will register as suppliers on the Flipkart platform enable them to sell their wide range of products to a pan-India consumer base

Hyderabad, NFAPost: WE HUB, India’s first and only state-led incubator by the Government of Telangana to foster and promote women entrepreneurship to start-up, scale-up and accelerate with global market access, signed a Memorandum of Understanding (MoU) with Flipkart, India’s homegrown e-commerce marketplace.

This year-long partnership aims to aid women entrepreneurs from Telangana to achieve financial independence by providing market connect and help them scale-up and become successful.

The MoU was inked between Government of Telangana,WE HUB CEO Deepthi Ravula and Flipkart Group Chief Corporate Affairs Officer Rajneesh Kumar in the presence of Government of Telangana Principal Secretary (ITE &C) Jayesh Ranjan.

WE Hub and Flipkart will kick off the company’s flagship initiative – Flipkart Samarth in Telangana which brings together Artisans, weavers, handicraft producers and rural entrepreneurs into the e-commerce fold. Through the Flipkart Samarth program, both entities aim to support livelihoods by providing them with opportunities that’ll help them attain financial independence.

Expand market

Enterprises from the Telangana ecosystem will be able to leverage this partnership and expand their markets in India.

They will benefit in the form of seamless onboarding, free cataloging, and market access to enable a national presence for artisans, weavers, and craftsmen which will create avenues to increase business and trade support. In addition, eligible entities and artisans/weavers will stand to receive time-bound incubation support.

WE Hub and Flipkart through their expertise will guide the entrepreneurs on Product Role models and business insights that can help them determine monthly consumer trends.

The entrepreneurs will also have support in form of a fee waiver for 6 months on Flipkart catalogue, advertising credits, providing applicable support to the entrepreneurs as envisaged in the Samarth Program.

Business entrepreneurs

Government of Telangana Principal Secretary (ITE &C) Jayesh Ranjan said it is great to see Flipkart join hands with WE HUB, Government of Telangana in enabling business entrepreneurs.

“We believe this partnership would benefit many women entrepreneurs across the socio-economic strata of Telangana by making the best use of these platforms, WE Hub is bringing into in Telangana,” said Jayesh Ranjan.

Flipkart Group Chief Corporate Affairs Officer Rajneesh Kumar said as a homegrown company, it is Flipkart’s constant endeavor to democratize e-commerce using technology and bring positive impact in the lives of MSMEs, smaller businesses, artisans, weavers and handicraft makers of our country.

“Flipkart Samarth was launched with this aim and we are proud of the success the program has witnessed in helping skilled communities to break entry barriers and join Flipkart’s marketplace. Through our partnership with WE HUB, Government of Telangana, we will be extending this support to local entrepreneurs from the state and create avenues for their business and trade inclusion opportunities,” said Rajneesh Kumar.

Local jobs

Rajneesh Kumar said the partnership will help create more local jobs across the ecosystem. “We deeply appreciate the State’s leadership support to the industry and look forward to making a continued economic impact,” said Rajneesh Kumar.

WE HUB CEO Deepthi Ravula said good policies are always made but the challenge lies in the dissemination of the policies to every corner.

“It’s been three years since the inception of WE Hub and we have worked with 4,527 Women Entrepreneurs with Government Departments such as DPIIT, DST, SERP, MEPMA, TRICOR and International entities such as GIZ, Australian High Commission, and UK High Commission,” said Deepthi Ravula.

Deepthi Ravula said there is still a lot more to be done in terms of enabling Market Access, Credit Facilitation to Women Entrepreneurs, Research & Advocacy on the policy front for Women Entrepreneurship in our country. “And I strongly believe the Partnerships that are announced today will go a long way in addressing this,” said Deepthi Ravula.

Unexplored sectors

WE HUB is the first-of-its-kind and only state-run platform for women entrepreneurs by the Government of Telangana. WE HUB supports women entrepreneurs with innovative ideas, solutions and entities focusing on emerging areas in technology and allied sectors.

Telangana government-owned WE HUB also supports under-explored/unexplored sectors, such as FMCG, retail, e-commerce, including the service sector.

The mandate and goal of WE HUB are to eliminate financial and societal barriers for women and help them succeed in their enterprises. WE HUB aims to create a supportive community for aspiring and existing women entrepreneurs where they can interact with VCs for funding, connect with corporates for scaling up their business, get advice from mentors to fine-tune ideas and benefit from technical mentoring.

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