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Computer Age Management Services (CAMS) Limited, the IT enabled service partner to Mutual Funds, AIFs and Insurance companies, has launched the edge360 mobile app for mutual fund distributors and advisors.

edge360 is a comprehensive portal launched in 2019 that brought transformational change in the way mutual fund distributors and advisors manage their day-to-operations, the company said in a release.

With the launch of edge360 mobile app, users will be able to manage business operations seamlessly on the go.

edge360 is a next generation portal  that facilitates seamless transaction initiation, faster access to transaction status, generate investor statements, and monitor brokerage revenue using multiple parameters.

Distributors can also map their operations at an organisation and hierarchical levels. The portal’s differentiated features such as real time transaction tracker, lost revenue dashboard, SIP management, data re-use facility and transactions for NRI investors fostered rapid adoption and usage by intermediaries.

CAMS Whole Time Director and Chief Executive Officer Anuj Kumar said, “In 2020, digital adoption had become imperative and we saw edge360 grow in preference with the intermediary community.”

“With over 30,000 registered distributors, advisors, mostly from B 30 cities (Tier I & II cities), there is rapid scaling of transaction volumes as well. Continuous enrichment of the portal with  innovative features has been our focus and introduction of mobile app version is another step in that direction,” he added.

The edge360 mobile app is designed to bring greater convenience for the Mutual fund intermediaries to grow their business and serve their investors from anywhere at any time with speed and ease. Features such as real time transaction tracker will help submit the initiated transactions seamlessly. A range of instant services for investors will assist them to delight their investors, the company added.

The edge360 mobile application is currently available for Android users who can download and use the services from the Google Play Store.

Over the last five years, the company has grown its market share from approximately 61% during March 2015 to approximately 70% during December 2020, based on AAUM serviced.

Its mutual fund clients include all top five mutual funds as well as nine of the fifteen largest mutual funds based on AAUM during December 2020. With the initiative of creating an end-to-end value chain of services, the company has grown its service offerings and currently provide a comprehensive portfolio of technology based services, such as transaction origination interface, transaction execution, payment, settlement and reconciliation, among others.

The company also provides certain services to alternative investment funds, insurance companies, banks and non-banking finance companies.

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