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Amritsar, NFA Post: The forced extended stay at home due to COVID-19 pandemic over the last year has driven the demand for niche kitchen appliances across the country, insights by e-commerce platform Flipkart has shown.

According to the insights, the demand for niche kitchen appliances including electric tandoor, hand blender, waffle makers, pizza makers, popcorn makers, cotton candy makers etc., has grown by over 200% in the first few months of 2021 as against the same period last year.

The spike in adoption of niche appliances was on the back of an increasing number of customers being hesitant to step out and experimenting with new cuisines at home, Flipkart said.

“The concept of a fully functional kitchen has gained significance across the country as customers look for smarter and efficient solutions to ensure work-life balance. This has augmented the growth of kitchen appliances, large and small, with a special focus on niche kitchen appliances as a substitute for stepping out for food…” said Hari G. Kumar, Vice President, Large Appliances at Flipkart.

Apart from rise in demand for niche appliances, a 52% growth was seen in the demand for regular kitchen appliances including refrigerators, juicer mixer grinder, OTGs etc., during the same period, the report said.

Flipkart insights highlighted that while the demand from metros continues to be high, the share of tier-2,3 cities has increased to 55%, registering a 2x growth on a yearly basis in the first few months of 2021.

Cities such as Guntur, Kottayam, Agartala, Cachar, Medinipur, Muzaffarpur, Bhagalpur and Bankura are among the fastest growing cities for niche appliances.

This has also led to an increasing number of brands launching new products in the new kitchen appliances, translating into a 2x growth in launches, it added.

Flipkart, which is celebrating its Grand Kitchen Days from Feb 16-19, is bringing a wide selection of regular and niche kitchen appliances to cater to the growing customer demand. These products help customers in cooking faster, innovate with new cuisines and make a host of healthy food options, the e-commerce platform said.

 

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