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Bengaluru, NFAPost: Beetel recently going by Vocal For Local, has announced the launch of its new smart accessory brand ‘Flix’ – a Make in India venture. Beetel set forth this initiative distinctly around Independence Day, emphasizing the significance of home-grown brands and with a promise to give momentum to the Make in India move in the country.

Flix by Beetel is set to step into the Indian markets by next month, plans to dominate the Indian lifestyle accessories market with its extensive product range including earphones, truly wireless stereo (TWS), power banks and wired/wireless chargers amongst others, in the mid to high – end segment – all set to launch by the first week of next month. The brand will have an omni channel strategy, amplifying its distribution network.

Beetel Product Head Sachin Kapoor said with decades of experience of working in India the company finds a vacuum for products in the smart accessories space that fulfils the aspiration of Indian Masses.

“Bridging that gap, are excited to introduce Flix – a Make in India Brand, from the house of the trusted and legendary group Beetel. Resonating the group philosophy, at Flix, we shall redefine lifestyle accessories segment becoming India’s own Smart Accessories brand. Being a proudly Indian Brand, we aim to meet the rising demand for Indian goods within the consumers with no compromise on technology and innovation,” said Beetel Product Head Sachin Kapoor.

Curated specifically for the diverse Indian consumers, Flix envisions delivering high quality and latest technology driven products for the digital savvy youth and tech enthusiasts amongst others in their target group.

“Our objective is to elevate the local manufacturing segment in India, focussing on aesthetics, design and quality. With the extensive portfolio at Flix, we shall set new benchmarks with our designs and value for money accessories range. We want our products to be a seamless part of our consumers varied lifestyles, appealing to their own sense of style and fashion,” said Sachin Kapoor.

The brand aims to capture at least 2% share of the15, 000 crore organised retail market by 2021. Through its unique product line, aggressive marketing outreach and excellent after-sales support, Flix aims to become the numero uno brand in Smart accessories space.

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