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Marking its entry into consumer-electronics sector, the Nokia’s laptop will be available to pre-order on Flipkart from December 18, at a special launch price of Rs 59,990

Nokia laptop will address a user’s multifunctional requirements with its sleek, ultralight-weight form-factor and super-fast processing

Bengaluru, NFAPost: Flipkart, India’s homegrown ecommerce marketplace, has announced the launch of the Nokia PureBook X14 laptop marking the brand’s entry into the laptop segment.

The Nokia PureBook X14 comes in a 1.1 kg ultralight and 16.8mm sleek form-factor. It features a 14″ Full HD screen that is powered by  Dolby Vision for ultra-vivid picture quality. The sleek and powerful laptop is priced at Rs. 59,990 at the launch and will be available to pre-order on Flipkart from December 18, 2020, enabling users to experience an ultra-light life-on-the-go.

Addressing consumer’s work and entertainment needs, the Nokia PureBook X14 offers an immersive audio-visual experience with Dolby Vision & Dolby Atmos for headphones feature. The laptop is powered by an Intel i5 10th Gen quad-core processor with up to 4.2 GHz turbo frequency and comes with Windows 10 Home pre-installed.

The latest-gen processor coupled with a 512GB NVMe SSD enables super-fast boot-up, processing as well as delivers great performance during simulations, data crunching and content creation. The HD IR webcam with Windows Hello face unlock, backlit keyboard with adjustable brightness, and the precision touchpad with multiple gesture options enable great functionality and ease of use while working from home.

Nokia Brand Partnerships Vice President Vipul Mehrotra said launching the Nokia brand into this new product category is testament to our successful collaboration with Flipkart.

“We are excited to offer consumers in India a Nokia branded laptop which brings innovation to address a gap in the market, as well as the style, performance and reliability that the Nokia brand is known for,” said Vipul Mehrotra.

Flipkart Vice President – Private Brands Dev Iyer said Flipkart’s constant endeavor to have its fingers on the pulse of consumers’ needs.

“As consumers continue to stay indoors and design their work from home lifestyles, their needs when it comes to high-end value electronics have taken center focus. With the Nokia PureBook X14 laptop, our effort is to provide our customers a product that not only caters to their multifunctionality needs but also ensures supreme visual and processing quality – catering to both their personal and professional needs,” said Dev Iyer.

Dev Iyer said Flipkart is pleased to deepen collaboration with Nokia in shared goal of providing for the needs of Indian consumers.

Microsoft India Group Director – Devices Farhana Haque said modern devices are empowering in the way we work, learn and play in an era of remote everything.

“With the power of Windows 10 in modern devices, every user can expect an inclusive and secure experience with improved productivity features that help them be creative and do more. We are excited to collaborate with Flipkart for the launch of the Nokia PureBook X14 laptop and are committed to providing best-in-class secure productivity solutions for everyone,” said Farhana Haque.

With online education and “work from home” becoming a norm, the demand for laptops has grown by over 2.3X, with Flipkart emerging as a key shopping destination for consumers.

Analysis of millions of customer reviews and a study of the laptop market have revealed a high demand for attributes such as premium picture quality, multifunctionality, ultra-lightweight, and sleek design. Guided by these insights, Flipkart, along with Nokia, is looking to address the requirements of contemporary laptop users, who often juggle between work and home.

Key specs:

FeatureDescription 
Sleek and elegant design1.1 kg ultra-light14″ FDH screen16.8 mm sleek4.8 mm bezels with 86% Screen-to-body ratioMatte Black finish 
Processing powerhouseIntel Core i5 10th Gen processor1.6 GHz Base frequency with up to 4.2 GHz Turbo Frequency512 GB NVMe SSD8 GB DD4 RAMWindows 10 Home Plus 
Impeccable viewing experience14″ full HD LED-backlit screenDolby Vision for an enhanced & brilliant visual experience4.8 mm slim bezels (2 sides) with 86% screen-to-body ratio16.7 million colors and up to 250 nits brightnessIPS panel for up to 178* viewing angles with image consistency and color accuracy. 
Immersive audio experienceDolby Atmos® 
Accessibility and securityFace Unlock with Windows Hello-certified HD IR WebcamBacklit keyboard with adjustable brightness1.4 mm Key TravelPrecision touchpad with multiple gesture options for smooth transitions and maximum productivity 
 
Integrated Intel Ultra HD GraphicsIntegrated Intel UHD 620 Graphics with 1.1 GHz Turbo GPU4K Support EnabledIntel® Quick Sync Video Intel® InTru™ 3D TechnologyIntel® Clear Video HD Technology 
Seamless wireless connectivityDual-band Wi-Fi for internet connectivity for surfing, downloading, uploading or streaming contentBluetooth 5.1 for seamless streaming and data transfers 
All round connectivityUSB 3.1×2 / USB 2.0 x1 / USB type C 3.1 x1HDMI x 1RJ45 x 1Audio out x 1, MIC In x 1 
Battery LifeUp to 8 hours of battery life with 65 W charger 
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