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Chennai, NFAPost: Hitachi Vantara, the digital infrastructure and solutions subsidiary of Hitachi, has announced the expansion of its E Series line of high performance NVMe all-flash arrays, additions to the HNAS family of NAS solutions, and introduced the Hitachi Virtual Storage as a Service aimed at midsized enterprises.

The company also unveiled new initiatives designed to enable channel partners to help midsized enterprise customers accelerate into a new era of digital business platforms and ecosystems.

With data volumes growing nearly twice as fast as IT budgets (19% Y/Y vs. 10% Y/Y), a critical pain point is storing and making that data accessible for customers and their applications. With fewer IT staff and resources, midsize customers are eager for reliable solutions that can reduce their storage costs and drive efficiencies. Hitachi Vantara’s solutions address the most important needs of midmarket buyers.

“Just like any large enterprise, a company of our size needs solid infrastructure that is able to deal with mushrooming data demands,” said Robert Koppelstetter from the Ludwig-Maximilians-University (LMU) Hospital of Munich in Germany. “Hitachi Vantara’s move into our segment means we don’t have to compromise on reliability or performance while building out our state-of-the-art digital infrastructure to drive existing and new business opportunities for our organization.”

“Hitachi Vantara has long been the gold standard for high-performance data storage but today we are raising the bar for midmarket storage too,” said Hitachi Vantara president, Digital Infrastructure, Bobby Soni.

“We are enabling all the industry leading capabilities and intelligent software that have fueled the success of the VSP 5000 down market to our new E-series midmarket products, with aggressive price points and enhanced ease of use. With our new as-a-Service offering, we’re further easing the burden of managing infrastructure so customers can focus on what matters most – managing their business,” he added.

“Hitachi Vantara and our partners are excited to extend these powerful new enterprise-class offerings to midsized organizations to empower them to accelerate their transformation and achieve their business objectives – all at an attractive price point,” said Hitachi Vantara global vice president, Strategic Partners & Alliances Kimberly King.

New Offerings to Serve Midsize Markets

Delivering choice and affordability, Hitachi Vantara has introduced two new offerings to establish itself as the preferred midrange portfolio provider.

  • The company is expanding the Hitachi Virtual Storage Platform E Series line with the addition of VSP E590 and E790, new all NVMe midrange all-flash models that bring enterprise-class features and benefits to customers of all sizes whose businesses are outpacing their existing infrastructure and need support for modern business processes like DevOps.
  • It offers performance and capacity in a condensed footprint at a price that won’t break the bank.
  • AI-powered Advanced Data Reduction (ADR) in the Hitachi VSP E Series portfolio drives capacity efficiencies so midrange customers can make the most of limited space.
  • Hitachi Vantara also introduced the HNAS 5000 family, a simple, efficient storage solution for distributed enterprise and datacenter application workloads which allows customers to consolidate file data on the same Hitachi Vantara infrastructure they already trust. It offers:
    1. Increased productivity of a shared storage infrastructure. Customers can add files to any VSP system for a one-stop-shop solution consolidating a wide range of workloads.
    2. Reduced expenses by offloading file data based on rules and policies to any type of remote target including public cloud.

Velocity and Value for Partners

As Hitachi Vantara looks to intensify its focus around the expansive midmarket segment with its new tailor-made VSP E Series arrays and partner-delivered Hitachi Virtual Storage as a Service offering, the company’s partner ecosystem will be critical. They can help provide scale, identify opportunities, extend reach and deliver the solutions that will address customer pain points.

“Unlike large enterprises, midsize companies don’t have large IT staffs or enjoy the benefits of multi-million-dollar IT budgets,” said GigaOm Research analyst Enrico Signoretti. “They are often stumped to find reliable solutions that can reduce IT spend, especially storage costs. Hitachi Vantara’s expanded E-Series line of high performance NVMe all-flash arrays and new Virtual Storage as a Service targeted at the business-critical workloads of midsized customers should be a welcome addition to the market,” he added.

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