Chennai, NFAPost: IIT Madras and NASSCOM-incubated Startup ‘TRI3D’ is bringing 3D technology to the traditional Indian Garments Sector to help small and medium businesses survive the economic challenges brought about by COVID-19.
Since the onset of the pandemic, ecommerce has become almost an essential tool for survival of businesses with most customers opting to shop online. But, one of the main barriers for this channel is to generate images of garments to be uploaded to ecommerce websites.
TRI3D’s unique apparel visualisation technology converts flat images of garments such as sarees into beautiful photo-realistic 3D images on models, mannequins and creative representations. The startup has developed a software substitute for conventional model photoshoots, convenient for even the small boutique designers and weavers who cannot afford photoshoots. The images generated by TRI3D are acceptable on most of the popular e-commerce websites.
TRI3D Co-founder and an IIT Madras Alumnus Krishna Sumanth Alwala said, “The painstaking task of arranging a day-long photoshoot with models having to constantly change in and out of sarees, is easily bypassed. The desired image is generated in a matter of minutes, without any compromise. The quality of the generated image is on par if not superior to the images taken by a photoshoot.”
As many as 80,000 garments have been digitised and sold using TRI3D’s Technology in India, Sri Lanka and Abu Dhabi in the last one year. More than 100 new generation entrepreneurs from across 50 locations in India have already deployed this technology.
This digital technology will go a long way in ensuring the smaller and medium businesses do not get behind in the digital revolution and are able to re-invent themselves for the pandemic era.
TRI3D Co-founder and an IIT Bombay Alumnus Nitish Reddy Parvatham said, “A simple picture of a flat piece of a saree is automatically draped onto a model with unchallenged realism, by the power of technology. The photo could also be one of an unstitched dress material and our software will not only ‘stitch’ the fabric but also visualise it as a finished garment draped onto a model, in a variety of poses.”
TRI3D is now attracting customers from all over India, ranging from individual weavers to big retail brands and ecommerce platforms besides two Government-backed cooperative societies from the South Indian States.
TRI3D is currently being used not just by retailers but also wholesalers and manufacturers, B2B distributors and even handloom weavers directly in some cases. It is suitable for anybody who has a saree or a fabric to sell. They currently have more than 150 active customers from all over India. A lot of them are from remote towns such as Kanjeevaram, Tirupur, Salem, Coimbatore, Mangalagiri, Chirala, Pochapally, Ilkal, Mysore, Nasik, Banaras, and Chanderi, among other places, apart from the Metro cities.
Sharing his experiences in using this technology, Prem Vemuluri, Head of Operations, Kalanikethan (one of the largest retail brands in South India), said, “TRI3D made our work easy when we decided to launch our online store. The cataloging process was so simple we could finish one week of work in a single day.”