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Bengaluru, NFAPost: Tata Digital has poured in Rs 10 crore in the government’s rural ecommerce venture Grameen estore. An undisclosed stake has been bought by Tata Digital and will get a seat on the board of CSC Grameen eStore.

This Step has been taken by the company at the juncture when Tata Group is prepared to launch an integrated ‘Super App’ which will combine the company’s consumer offerings on a single platform.

The new app is expected to pit the company against rival business such as Reliance and Amazon, among others. Tata Digital operates ecommerce platform Tata CLiQ, online grocery store StarQuik and online electronics platform Croma.

As per news source, CSC Grameen eStore is also in discussion with HDFC Bank for a possible stake sale.

Launched in April, Grameen estore is available in 120,000 locations across the country and has already clocked INR 120 Cr in turnover so far. The platform is run by common service centres (CSC) under the Ministry of Electronics and IT (MeitY).

E-Grameen Store is a brainchild of the 400,000-strong Common Service Centres (CSCs) network under the Ministry of Electronics and IT, which also collaborated with nearby ration depots to provide essentials at people’s doorsteps during the first few phases of the lockdown.

Under the model, a village-level entrepreneur of every CSC creates a personalised app depending on the need and availability of goods for his surrounding areas, and delivers those to customers. The government has collaborated with ecommerce company Migrocer to create a master app which has a database of 80,000 products. The goods can be procured either directly from farmers or self-help groups or from nearby retailers, wholesalers or supermarkets

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