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Amritsar, NFAPost: Mamaearth, one of the fastest growing FMCG brands, appointed Jayant Chauhan as Chief Technology and Product Officer. In his new capacity, Jayant Chauhan will oversee the overall product strategy and engineering and will lead the product development and infrastructure teams.

Mamaearth has exhibited disruptive growth in the last 4 years, and to further accelerate the scaleup, they’ve decided to add Jayant to the team who brings with him over 15 years of systems and product development expertise.

Most recently, he served as the Chief Product Officer at PolicyBazaar wherein he spearheaded the Consumer Product and MarTech groundwork and enabled a more tech-oriented approach.

Product interface

With a masters in Mathematics and Computing, Jayant Chauhan has played a pivotal role in structuring and strengthening the product and technology verticals of organisations like Samsung, Airtel, Reliance Jio and Zomato. He has been brought into the system to lead the technology vertical and augment the product interface and make it more efficient.

In accepting the position, Jayant Chauhan stated he am extremely enthused to lead Mamaearth’s vision – of creating tech-enabled products, that is set out to redefine the personal care industry.

“Mamaearth has established itself as an innovator and has assembled a leadership team that is second to none. I hope to sustain this distinction. I look forward with confidence to working with their creativity to realize unique results for the consumers,” said Jayant Chauhan

Disruptive growth

Commenting on this crucial onboarding, Mamaearth Co-Founder and CEO Varun Ghazal said Mamaearth has emerged as the fastest-growing D2C brand and being a digital-first brand, it is critical to constantly innovate and keep pace with the technological advancement to make the consumer experience enjoyable and seamless.

“The brand is at a tipping point wherein it is crucial to build a strong foundation to sustain the disruptive growth the brand envisions, and hence we brought in Jayant. We welcome him to our family and are confident that under his leadership, the technological disruption will continue to grow from strength to strength,” said Varun Ghazal.

Jayant will be based out of the Gurgaon office and this appointment comes on the heels of other critical and strategic additions to the leadership team of Mamaearth. 

Skincare

Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is Asia’s first brand with Madesafe certified products that offer 100% toxin-free & natural baby care, skincare, and hair care products. Driven by innovation and using the best of science and ayurveda, the brand caters to all personal care needs of young, aspirational and increasingly conscious Indian consumers. 

In a short span of 4 years, Mamaearth has created a product portfolio of 120+ products packed with goodness inside, has reached over 2.5 million customers in 500 Indian cities, and is the fastest-growing FMCG start-up to hit 300 crore run rate in India. Mamaearth products are available on www.mamaearth.in, major eCommerce platforms like Amazon, Nykaa, Flipkart and over 4000 stores across the country.

Honasa Consumer Pvt Limited (HCPL), is a digital-first consumer brands company creating the FMCG conglomerate
of the future. A company built on the values of Honesty, Natural ingredients and Safe care, HCPL caters to the
needs of millennial consumers through innovative products, evolved propositions, direct to consumer marketing,
and e-commerce fulfillment.

Currently catering to over 500 cities in India with brands like Mamaearth & The Derma Co., HCPL is building an ecosystem that helps benefit the consumers and community at large. Backed by Sequoia Capital India, Fireside Ventures, Stellaris Venture Partners, and Sharrp Ventures, HCPL is set to become a billion-dollar FMCG conglomerate in the next 5 years — spread across the globe but connected through a digital center of excellence.

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