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Bengaluru, NFAPost: Facebook announced a digital content partnership with Sony Pictures Networks India (SPNI) for the Indian national cricket team’s tour of Australia.

Kickstarting on 27th November, the partnership will involve exclusive video-on-demand match content being showcased on Facebook Watch, the only social media platform, across three ODIs, three T20Is, and four Tests in relation to the said video-on-demand match content provided by SPNI.

The wide range of content will include match highlights, in-play moments with best catches, best wickets, and man of the match amongst others and will feature on Sony Sports India’s Facebook page, enabling fans to catch up on action they missed and talk about or share the top moments with their friends.

Enhance engagement

Speaking on the association, Facebook India Director and Head of Partnership Manish Chopra, said Facebook is committed to deepen and enhance engagement with cricket fans across the globe by bringing best in class, premium action to them in ways that ignite conversations, build connections and enhance affinity towards the sport.

“We are delighted to work with Sony Pictures Networks India (SPNI) to bring some of the most exciting moments from one of India’s most awaited overseas tours to cricket fans on Facebook Watch,” said Manish Chopra.

Commenting on the partnership, Sony Pictures Networks India Growth and Monetisation & Digital Busness Manish Aggarwal,Sony Pictures Networks India, said Sony Pictures is excited to partner with Facebook as the exclusive social media platform for the India tour of Australia.

Cricket enthusiasts

“This association will enable us to offer interesting match content to a host of cricket enthusiasts and drive further engagement for the much-hyped tournament, across the Indian subcontinent. This collaboration will surely get the fans closer to the game,” said Manish Aggarwal.

Facebook Watch is built with the belief that watching video can help people to connect with each other more deeply. Facebook is constantly working towards building and enabling video experiences that connect people and sports is an integral part of building the social viewing experience on the platform.

Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan. SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels and MAX, India’s premium Hindi movies and special events channel.

Regional presence

Other channels of SPN include MAX 2, MAX HD, WAH, the FTA channel for Hindi movies, SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM), PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH and the Bangla entertainment channel.

Besides YAY!, the kids entertainment channel, sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, the company also owns Sony मराठी, the Marathi general entertainment channel and SonyLIV – the digital entertainment VOD platform.

SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

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