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Pre-Series A Round will be utilised for launching more classes & product development

India Quotient identified the potential of the diverse hobby platform

India Quotient invests in EdTech’s fastest growing startup

Mumbai, NFAPost: Yellow Class, an edutech startup that is an engaging platform offering new activities for kids along with their academics, secured $1.3 million (Rs 10 crore) funding in Pre-Series A round led by India Quotient.

Many Marquee Angels & startup founders participated as well – including Kunal Bahl & Rohit Bansal (Snapdeal), Alok Mittal (Indifi), Maninder Gulati & Abhinav Sinha (Oyo), Vivekananda Hallekere (Bounce), Alwin Tse (Xiaomi), Dhruv Agarwala (PropTiger), Pallav Pandey (Knowlarity), Harpreet Singh Grover and Vibhore Goyal (FirstCheque) etc.

Yellow Class aims to offer fun, digitally interactive hobby classes that kids can attend every day. The current offerings of the brand include online hobby classes like dancing, drawing, painting, flameless cooking, yoga, storytelling etc. for children between 3-12 years. 

Multi-talented individuals

India Quotient has funded a number of startups in the past across Fintech, e-commerce, social networking & marketplaces, SaaS etc.

Edutech startup is striving to create a generation of multi-talented individuals. Founded by Arpit Mittal and Anshul Gupta, Yellow Class has a current user base from 52 countries with significant audiences coming from India and Middle East. The simulated live hobby classes provide learning to young kids through inspiring mentors.

Commenting on the funding, India Quotient Partner Gagan Goyal said the company rarely come across startups like Yellow Class with such massive early traction.

Community development

“YC witnessed quick success and has grown a huge community of parents both nationally as well as internationally. The growth of the platform is organic with mothers referring to other mothers – not dependent on Google & Facebook marketing for growth & survival,” said Gagan Goyal.

He also said deep insights developed by the team of kids’ requirements & parent’s behavior have been crucial for their growth, ever-growing popularity. “We are excited to work with Anshul & Arpit and the team,” India Quotient Partner Gagan Goyal.

Excited about the funding received, Yellow Classes Co-Founder Anshul Gupta said the startup is happy to be recognised and associated with India Quotient and would like to utilise the funds received towards expanding offerings and product development. 

Learn with fun

“We, at Yellow Class, are passionate about doing something meaningful for kids so that they enjoy their best days carefree. And on their journey, have some fun with learning, and explore beyond their academics. Mr. Gagan & other leaders at IQ are aligned to our vision and we are eagerly looking forward to closely working with them,” said  Yellow Classes Co-Founder Anshul Gupta.

Yellow Class Co-Founder Arpit Mittal said the company is grateful that the team at India Quotient recognised their efforts and associating with Yellow Classes at a fairly nascent stage of the venture.

“We aim to reach a community of 2 million members by 2021 and this funding round will help us inch towards our goal. We shall be investing heavily in tech and product to drive the next phase of growth and provide best in class experience to kids attending our classes,” said Arpit Mittal.

Personalise experience

He also said the startup is working aggressively on Machine Learning to personalise the complete experience for kids and looking forward to a successful association with India Quotient.

Founded in June 2020 by Arpit Mittal and Anshul Gupta, Yellow Class aims to provide fun, digitally interactive classes that kids attend every day with productive and meaningful engagement. Yellow Class was born owing to parents’ constant lookout for new ways to keep kids engaged. 

Kids from more than 400 cities and 50 countries join Yellow Class daily. Since their inception, more than 200,000 kids have joined the community. Yellow class offers more than 50 varied programs with over 40 inspiring mentors. They aim to expand their presence further in Tier 2 and Tier 3 cities in India in the next 6 months. Adding new activities and operating in multiple time zones are also their focus in the coming times.

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