• Blue-collar worker demand back to 100% of pre-covid levels in food and grocery delivery segment in the post lockdown phase
• Delivery sector is now creating 2.5 – 3 lakh delivery jobs every single month buoyed by IPL and the festive season
• Vahan to become India’s largest placement firm by placing 25000 people a month by the end of next year
Bengaluru, NFAPost: In the unlock phase of Covid pandemic, business activity is fast recovering to near-normal levels. This is creating a huge surge in demand for blue-collared workers many of whom had to go without income due to the nationwide lockdown imposed in the wake of the Covid-19 pandemic.
Vahan, a digital start-up that uses novel WhatsApp-based virtual assistant to automate hiring of blue-collar workforce, saw a rapid surge in uptake of its technology solution by both job seekers and job providers looking to get connected, given its simplicity and speed in closing the entire transaction from prospecting to closure.
Resurgence in demand
Data captured by Vahan’s app shows massive resurgence in demand for blue-collar workers from food and grocery delivery segments where the demand is back at 100% of pre-covid levels.
According to this data, the delivery sector which saw a decline in jobs during the lockdown is now creating 2.5 – 3 lakh delivery jobs every single month buoyed by IPL and the festive season. This is followed by hiring from manufacturing, ancillary and BPO sector.
According to Vahan Co-founder and CEO Madhav Krishna, the demand for blue-collar jobs which saw an overall dip during the covid lockdown has witnessed sharp recovery led by the delivery segment which includes food as well as grocery delivery.
Power of technology
“This trend points to growing consumer optimism in India about Covid-19 economic recovery. The blue-collar industry is an underserved market in India. At Vahan, we are leveraging the power of technology to create India’s employment exchange 2.0 that seamlessly connects employers and job seekers effectively, with speed and at an unprecedented scale,” said Vahan Co-founder and CEO Madhav Krishna.
Interest in Vahan’s placement solution is high as it is pivoted around WhatsApp which is ubiquitously popular among the SEC D&E workers and the simplicity with which the entire process is executed.
India has over 320 million blue-collared workers, and this number is growing with a decline in agricultural employment and addition of around 7-8 million new college graduates to the workforce every year, 60% of which lack employability skills and end up joining blue/grey-collar workforce. This presents a massive opportunity for placement in the blue-collar industry.
Vahan is a technology company headquartered in Bangalore. The company’s product has been successfully deployed at leading organisations in sectors such as Retail, Hospitality, Healthcare and BFSI where engaging and supporting a large, distributed workforce is a challenge. The company is backed by an illustrious set of investors such as Y Combinator, Khosla Ventures and Airtel.