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With a wide distribution network, consumers can visit a store near them and experience the ‘Ready for anything’ range of Kelvinator home appliances

Mumbai, NFAPost: Kelvinator, a global name in home appliances and a brand synonymous with trust, quality, longevity and performance, is making a renewed brand presence in India by launching a wide range of consumer durables including air-conditioners, refrigerators, washing machines and small domestic appliances in India.

Swedish appliance maker Electrolux which owns Kelvinator brand is positioning in the Indian market by joining hands with the retail arm of the Mukesh Ambani-led Reliance Industries. Reliance has signed an exclusive and long-term brand licensing, manufacturing, marketing and distribution deal for the consumer durables brand with Electrolux last year.

The products are available in both regular and premium ranges to cater to the needs of every consumer. True to the brand’s tagline “Ready for Anything”, Kelvinator appliances are designed for durability and reliability, two qualities highly desired and valued by Indian consumers. The products are designed bearing in mind the latest preferences and evolving usage patterns of Indian households.

Kelvinator is globally reputed for its expertise in product innovation. The new range of home appliances offers the discerning Indian customer unique and innovative features at affordable price points.

Here’s a look at some of the special offerings:

·         Kelvinator Direct Cool – India’s first single-door fridge which comes with a front water dispenser

·         Premium side-by-side refrigerators with maximum storage capacity

·         ACs tested for 960 hours of non-stop cooling

·         Front-load washing machines with unique “Add Garment” feature – allows users to add garments in the middle of a wash cycle

·         5-star semi-automatic washing machines – enables consumers to save on both energy and water consumption

Kelvinator appliances are available across the country through a robust pan-India distribution network of neighbourhood stores, large format stores and modern retail outlets. Consumers can shop for Kelvinator products by visiting their nearest electronic store or websites of leading retailers. This festive season, shoppers can avail attractive offers including cashbacks from select banks and lucky draw on every purchase.

For installation and service support consumers have access to Kelvinator’s wide service network spread across 150+ locations with 187 service centres, operational for 365 days.

Kelvinator appliances are marketed in India exclusively by Reliance Retail Limited. Kelvinator is a registered trademark of Electrolux Home Products, Inc and is used by Reliance Retail Limited under license from Electrolux Home products, Inc.

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