Hyderabad, NFAPost: Indian Super League club Chennaiyin FC has announced that PVR Cinemas, India’s largest multiplex chain, will continue as the club’s Official Multiplex Partner for the 2020-21 season.
The announcement comes at the most opportune time as movie theatres re-open across Tamil Nadu from November 10.
Being the movie exhibition industry leaders in the country and especially Tamil Nadu, PVR Cinemas is renowned for providing a premium experience for movie-goers.
And being one of the most successful ISL teams with two titles to their name, Chennaiyin FC’s ethos found the perfect match in PVR Cinemas last season with cinema aficionados and football lovers benefitting richly from the association.
Chennaiyin’s ISL 2019-20 journey had all the ups and downs of a movie thriller – from the penultimate spot in the points table to putting together a formidable run and making the play-offs – with eventual heartbreak in the final, it was a near-fairy-tale finish.
Reconvening in Goa ahead of the new season, Chennaiyin will be hoping it is a photo-finish this time around. However, it will be a season played behind closed doors, without fans.
Hence it will be the club’s endeavour to provide its ardent supporters with an experience to remember through this partnership with PVR Cinemas, by bringing out innovative fan engagement initiatives through the same.
Chennaiyin FC co-owner Vita Dani said her team enjoyed a fruitful relationship with PVR Cinemas off the pitch, too. “There is real synergy between our brands and huge potential to reach the masses in Chennai and Tamil Nadu through the same. In this unique season, together we hope to give our fans as well as those going to the movies a fitting return in a safe and responsible manner,” Vita Chennaiyin FC co-owner Vita Dani said.
PVR Cinemas Chief Executive Officer Gautam Dutta said it was a pleasure to partner with Chennaiyin FC. “We are very proud of our association with CFC because of the enormous support they enjoy from the people of Chennai. We would also like to take this opportunity to wish Chennaiyin FC the very best for the upcoming ISL season. It is our sincere hope that they bring much happiness during this holiday season,” Chennaiyin FC co-owner Vita Dani added