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Amritsar, NFA Post: Online education company upGrad, and entertainment platform BookMyShow have inked a strategic partnership to enable users to opt for their preferred upskilling, career advancement courses and choice of entertainment, all at a single destination.

“With this one-of-a-kind arrangement with BookMyShow, we will now be enabling millions of interested individuals with quality higher education options at the ease of their fingertips. We operate in times when optimism for online education is growing at a rapid speed, and such an alliance will only accelerate it further,” upGrad Chief Executive Officer Arjun Mohan said.

This collaboration aims to build and offer quality education, career-oriented and upskilling formats to millennials and young working professionals across metros along with tier 2 cities and beyond, where BookMyShow has a strong consumer connect across its plethora of entertainment offerings. Online programs offered by upGrad will now be available on the BookMyShow platform, the company said.

upGrad provides several online programs in partnership with top-notch national and international universities across Management, Data, Tech, and Law. The programs are structured to suit industry requirements and demands and are available for professionals with a brief to extensive work experience and to the first-time job seekers.

“With millions locked indoors through this pandemic, adoption of virtual upskilling workshops and masterclasses have seen a huge surge on BookMyShow. This specific category that enables individuals to hone their professional skills and helps them with career advancement has risen to become one of the top 3 paid categories on the platform. With geographical constraints and physical learning making way for virtual education, our partnership with upGrad will enable millions of BookMyShow users to get access to quality learning and skilling,” said Albert Almeids, Chief Operating Officer — Live Entertainment, BookMyShow.

Over the last 5 months, virtual workshops and masterclasses on educative, upskilling content have been hugely successful on BookMyShow with the formats gaining ground to become among the top 3 paid categories on the platform. This has enabled a large adoption of upskilling and educative workshops across a wide audience demographic of millions of users on BookMyShow, the company said.

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