First EOS Cinema camera is compatible with any RF lens from Canon’s EOS R System
High-image-quality featuring a 4K Super 35mm CMOS DGO (Dual Gain Output) sensor
Chennai, NFAPost: Canon announced the launch of the EOS C70 camera, the newest addition to the Cinema EOS System.
Utilizing Canon’s RF lens mount, the new camera achieves a compact and lightweight design and supports 4K/120P high frame rate recording, enabling rich visual expression.
Alongside the camera, Canon also announced the launch of the mount adapter for EOS C70. The Mount Adapter EF-EOS R 0.71x (sold separately) will enable the camera to support an extensive lineup of EF lens series, opening a myriad of possibilities for creative cinematography.
The EOS C70 is the first Cinema EOS System camera to be equipped with an RF mount, which makes it compatible with any of the RF lenses from Canon’s EOS R System.
Featuring a 4K Super 35mm CMOS DGO (Dual Gain Output) sensor, the EOS C70 can capture high-image-quality 4K video in 4:2:2 (10-bit) color that delivers rich gradation, even in environments which demand high dynamic range.
Moreover, the camera is equipped with the DIGIC DV7 image-processing platform capable of high-speed processing, enabling users to record high-frame rate 4K/120P video to UHS-II standard SD cards.
Flexibility of video production
Employing a miniaturized optical system, the Mount Adapter EF-EOS R 0.71x allows for video recording with an angle of view close to that of the mounted full-frame lens. This allows users to take full advantage of the wide selection of EF series lenses as well as expands the possibilities and flexibility of video production.
Commenting on flagship launch, Canon India President & CEO Kazutada Kobayashi said the company’s focus has always been to provide our consumers with the latest technology that enhances their photography and videography experience.
“In the recent times, we have witnessed a significant increase in the creation and consumption of video-based content and the current scenario has further fueled the same.Understanding the need for high-end innovative products and the industry’s ever-growing potential, we are extremely delighted to announce the launch of our EOS C70 camera for cinematographers and videographers, to have an ingenious filming experience,” said Canon India President & CEO Kazutada Kobayashi.
With this launch, Canon India President & CEO Kazutada Kobayashi said the company is certain that this product is aptly armed to cater to the evolving needs of the cinema& broadcasting professionals in the country with an absolutely new design and form factor.
Canon India President & CEO Kazutada Kobayashi said Canon is also launching the Mount Adapter EF-EOS R 0.71x, which is the lens adaptor for EOS C70 and the perfect companion to this camera as it decreases the focal length and further allows to record videos using EF lenses.
Commenting on the product, Canon Director for Consumer System Products & Imaging Communication Products C Sukumaran said with the evolving needs and preferences of the audience today as well as a growing ecosystem, OTT led content has been seeing a phenomenal response and contributing immensely to the overall cinema industry.
“Owing to this increasing demand for quality content from the viewers, content creators now need innovative and clutter-breaking products more than ever before, that support their art and enable them to cultivate their creativity. Keeping in mind these dynamic requirements of today’s filming professionals, we have launched the EOS C70 camera and its lens adaptor, the Mount Adapter EF-EOS R 0.71x,” said Canon Director for Consumer System Products & Imaging Communication Products C Sukumaran.
Canon Director for Consumer System Products & Imaging Communication Products C Sukumaran said canon is onfident that the camera’s cutting-edge features that support a variety of recording modes, coupled with its compact and lightweight design, will be ideal to support superior quality recording and will enable visual expression like never before.
“Furthermore, its newly designed “Direct Touch Control” function with vertical shooting options will allow users to change recording settings swiftly and directly from the camera’s touchscreen panel, making filming a seamless experience,” said Canon Director for Consumer System Products & Imaging Communication Products C Sukumaran.
Advanced AF algorithm
The EOS C70 is equipped with two SD card slots and supports a variety of recording modes such as simultaneous recording, relay recording and 4K/2K recording.
In addition, the camera also incorporates Canon’s proprietary Dual Pixel CMOS AF technology, which offers even greater performance with the addition of Intelligent Tracking and Recognition System.
It’sadvanced algorithm works in conjunction with Face Detection AF and further improves focus tracking, even when a subject is looking away from the camera.
Further, the camera provides excellent versatility that can handle a variety of recording scenariosand inherits many professional features found in the existing Cinema EOS lines, including two mini XLRs, audio control dials, Timecode IN/OUT, full HDMI terminal and the newly designed “Direct Touch Control” function that allows users to change recording settings quickly and directly from the camera’s touchscreen panel.
Superior Quality recording
The optical system of the Mount Adapter EF-EOS R 0.71x reduces focal length by 0.71x, thus allowing the EOS C70—equipped with a Super-35mm DGO sensor—to record video using EF lenses originally designed for full-frame sensors with an angle of view similar to the original angle of the full-frame lenses.
In addition, reducing the size of the optical system gains approximately one extra stop (one lens aperture “f-number”) of brightness, thus requiring lower ISO sensitivity. This enables high-image-quality recording with less noise, even in low-light environments such as indoors or at night.
When equipped with EF lenses via the Mount Adapter EF-EOS R 0.71x, the EOS C70 digital cinema camera can achieve the same Dual Pixel CMOS AF autofocus functionality across the entire image, just like digital cinema cameras with an EF mount. In addition, the camera can also record and display data such as peripheral illumination correction, effectiveness of lateral chromatic aberration correction, F-number and focal length.
The Canon Cinema EOS C70 and the Mount Adapter EF-EOS R 0.71x sales will start in November 2020.
Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world.
Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically.
In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging products and solutions in India.
The company today has offices and warehouses in 14 cities across India and employs over 1000 people and over 850 channel partners. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country.
Canon India’s service reach extends to over 633 towns covering 18 957 PIN codes across India – which comprises of 250+ Camera collection points, 16 Camera repair centers, 279 Printer repair centers, 191 Copier, Scanner and Large Format Printer Sales & Service dealers.