Chennai, NFAPost: YONO Krishi platform, as part of YONO offering of SBI, caters to all the farmers’ agricultural needs, from sowing to harvesting. It is available in 10 vernacular languages, besides Hindi and English. It is yet another initiative from State Bank of India to make farmer customers future ready by offering them constant digital innovations pertaining to their agricultural needs.
Indian Council of Agriculture Research (ICAR) has been bringing new innovations in agriculture through research and development since last 91 years.
Indian Institute of Horticulture Research (IIHR) team has bought out a digital portal for farmers to purchase seeds of high yielding and disease resistant varieties. Now farmers across the country can shop for IIHR variety of seeds suitable for different climatic zones and geographical areas.
ICAR – IIHR integration with YONO Krishi will empower farmer customers to purchase the high yield, high quality seeds being sold by the research institute. The integration was launched by Minister for Agriculture, Cooperation & Farmer’s Welfare, Narendra Singh Tomar, in the presence of SBI Chairman Rajnish Kumar.
Minister for Agriculture, Cooperation & Farmer’s Welfare, Narendra Singh Tomar, said “Wherever technology has been used, it has helped the rural areas significantly, in which banks have made significant contribution over the years. State Bank of India, being the largest bank, has played a pivotal role all along. Due to transparency the entire amount of government schemes is reaching directly to the beneficiaries.”
“Bank has contributed in implementation of government initiatives like PM-Kisan, Prime Minister Jan Dhan Yojana, transparent payments to the identified beneficiaries of government subsidies. With this integration of ICAR-IIHR with YONO Krishi, farmers will be able to purchase seeds certified by the research institute,” he added.
SBI Chairman Rajnish Kumar said, “With the integration of ICAR-IIHR on YONO Krishi, customers will now be able to purchase the high-quality seeds online. This is another step towards fulfilling the dream of Prime Minister Narendra Modi, of doubling the farmer’s income by 2022. With a Digital-First approach, it is part of our continuous endeavour to provide innovative digital banking solutions to all our customers across the country.”
YONO itself has grown by leaps and bounds over the last two-and-a-half years since its launch. It has seen more than 56 million downloads with over 27 million registered users. YONO has partnered with over 80 ecommerce players in more than 20 categories. The bank’s flagship banking and lifestyle platform – YONO is also tasting success in international markets such as the UK and Mauritius.
State Bank of India (SBI) is the largest commercial bank in terms of assets, deposits, branches, customers, and employees. It is also the largest mortgage lender in the country. As on June 30, 2020, the bank has a deposit base of over Rs 34 lakh crore with CASA ratio of more than 45% and advances of nearly Rs 24 lakh crore. SBI commands nearly 34% market share in home loans and nearly 33% in the auto loans segment. The bank has the largest network of over 22,100 branches in India with an ATM / CDM network of over 58,500 and total BC outlets of more than 62,200.
The number of customers using internet banking facilities is about 76 million and mobile banking services stand a little more than 17 million. The bank recently launched the YONO Global app in the UK and Mauritius and plans to cover 9 more countries by the end of 2020.