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Chennai, NFAPost: Edelweiss Tokio Life Insurance, a joint venture between the Edelweiss Group and Tokio Marine Holdings Inc. of Japan, has signed actor Sonu Sood, as the Product Ambassador for its latest product campaign, Edelweiss Tokio Life ‘Active Income’.

Given Sonu’s tremendous contribution to public service during these challenging times, he is a perfect choice to be the Face of Edelweiss Tokio Life’s Active Income Plan, the company said.

Sonu’s association with the product resonates closely with the brand’s values of putting customers first. He represents a unique blend of commitment, perseverance and stability, traits that are extremely relevant to the life insurance category and more so to Edelweiss Tokio Life Insurance. The insurer hopes to highlight the need for continual income in every circumstance, through a quirky and effective ad campaign.

Edelweiss Tokio Life’s Active Income Plan offers guaranteed income, flexibility and cash bonus, allowing customers to meet both short-term and long-term financial goals, especially in light of economic volatility. Hence, the product campaign tagline resonates the emotion, ‘Ab income milegi har haal, saalon saal’, the insurance company said.

Edelweiss Tokio Life Insurance Chief Marketing Officer Abhishek Gupta said, “Edelweiss Tokio Life has always believed in removing limitations for our customers. We have relentlessly worked to ensure that our customers achieve their dreams and aspirations, despite challenges they may face.”

“With Sonu Sood’s versatility, appeal and the significant work he has recently done for society, Sonu has truly made #ZindagiUnlimited for several people in this country with his selflessness. He has emerged as a real-life hero and we are proud to have him associate with our brand,” he added.

“This is my first endorsement deal in the insurance category. My decision to associate with Edelweiss Tokio Life Insurance, stemmed how closely the brand resonates with me. Each one of us has now realised, how important it is for us to have stable income to manage day-to-day living. I am happy to partner with Edelweiss Tokio Life Insurance, in helping all of us live our #ZindagiUnlimited,” said Sonu Sood.

Edelweiss Tokio Life Insurance Company Limited has launched its pan-India operations in July 2011, offering proprietary need-based solutions to help customers meet their life stage financial goals. This lineage brings together a deep understanding of customer needs and international expertise. The company is headquartered in Mumbai serving over 2.02 lakh customers through 43,681 personal finance advisors as on March 31, 2019 across 121 branches in 93 major cities.

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