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New Delhi, NFAPost:, India’s full-stack real estate technology platform, has appointed Rajan Sood as Business Head.

In his new role, Rajan Sood will be primarily responsible for the growth of Proptiger’s market share, explore new business models and focus on driving increased application of technology and digitisation in the home buying process.

Elara Technologies Pte. Ltd owned PropTiger’s decision comes at a time when the real estate sector is going through a turbulent phase as stakeholders are holding large inventories and their financial health is in the doldrums. India’s leading Banks decision to clean up their non-performing assets (NPAs) and NBFCs under financial stress.

Developer relation

In this critical leadership role, Rajan Sood will lead the sales, home loans and developer relations teams among others. He will also play a key role in Proptiger’s growth and marketing initiatives and will report to Group COO – Mani Rangarajan. 

Besides PropTiger, Singapore-headquartered Elara Technologies Pte. Ltd. runs India’s real estate platforms like Housing.comand Macquarie Capital recently announced $17 million investment in the company. Elara Technologies Pte Ltd made its last acquisition of Gurugram-based rental brokerage platform last year.

Commenting on the appointment, Group Chief Operating Officer Mani Rangarajan said the company is extremely delighted to welcome Rajan on board.

“He will play a leading role in developing our strategy and delivering on business goals. At a time when continued growth is our key imperative, Rajan brings an impeccable track record, excellent domain knowledge and expertise that will augment our growth story,” Group Chief Operating Officer Mani Rangarajan.

Digital transformation

Rajan Sood said “I am very excited to start my journey with at an important juncture in the company’s next phase of business growth and development. I am sure that my efforts will further accelerate digital transformation of the real estate advisory business both at a company and at an industry level, leading to greater customer engagement and satisfaction.” 

Prior to joining, Rajan Sood worked with as Head – Digital lending, where he was responsible for conceptualisation, implementation and success of transforming the online marketplace model into an e2e digital platform. In the past, Rajan Sood has held various executive roles at leading organisations including Aditya Birla Capital and ICICI bank.

An alumni of MICA (Ahmedabad) and IIFT Delhi, Rajan has overall experience of 20 years across consumer, small & medium business, large corporates and capital markets, involving creation of new business verticals, business development and strategic alliances.

He has considerable expertise in distribution and product management, both in the physical and digital world and has played an instrumental role in growing organizations.

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