Amritsar, NFAPost: As part of its recent foray into the health and hygiene category, Welspun India has partnered with Australia-headquartered HealthGuard Corporation to launch an exclusive range of anti-viral home textile products for the Indian market.
“In response to the challenges posed by the COVID-19 pandemic, Welspun India has consistently innovated to address evolving consumer requirements. Having recently ventured into the health and hygiene category with Welspun Health, we are now launching a range of high quality anti-viral home textiles. We have partnered with the Australian HealthGuard Corporation to integrate cutting-edge technology that will minimize the spread of harmful viruses,” Welspun India Chief Executive Officer and Joint Managing Director Dipali Goenka said.
This comes when the Indian textile manufacturers seem to be betting big on antiviral fabrics, as customer focus shifts to health safety and hygiene as a result of Covid-19 pandemic situation.
Welspun India said “The outbreak of Covid-19 continues to reform the ‘new normal’ creating a need for items that will become an integral part of every individual’s lives. Research has indicated that virus and bacteria can remain active on textile surfaces for a couple of days as per WHO (World Health Organization), thus the need for anti-viral home textiles.”
Welspun India has taken this very change into cognizance and has created the antiviral home textile range that is treated with HealthGuard AMIC technology, which has proven 99.9% effectiveness against Covid-19 virus, the company added.
“… we developed a suitable particle, which destroys the envelope virus cell wall. Enveloped Virus are fatal to human life in some cases and our anti-viral product HEALTHGUARD AMIC exhibits excellent performance in destroying deadly virus… Welspun will be the exclusive partner in India for offering this anti-viral home textiles solutions,” said HealthGuard Corporation, Australia, Chairman Dr. Christopher Harvey.
Welspun India’s antiviral products on offer would include terry towels, bed linens, rugs, carpets, and reusable cloth masks, under the brands — ‘SPACES’ and ‘Welspun Health’.
The company has said that the antiviral properties in the used technology has high wash durability and can stay active on treated textiles for a minimum of 30 domestic washes.